VICI Brand's JumpFromPaper display at NY NOW, featuring the Coo Coo Blue Spaceman Backpack, lower left.
Design toys and gifts supplier VICI Brands introduced nifty pop art-styled backpack product from Taiwanese two-dimensional/cartoon bag maker JumpFromPaper at last week’s summer NY NOW home/lifestyle/gift market trade show at New York’s Javits Center.
Using the Coo Coo Blue Spaceman Backpack as an example from an extensive collection, the 2D bags, which appeared to hang flat against the VICI booth’s display wall, can inflate to make space for a 13-inch laptop, water bottle, cellphone and other essential items. The bags then look like they literally “jumped from paper,” thereby explaining the company name.
The new JumpFromPaper line was joined by new entries in VICI’s regular wooden puzzles, toy cars, and pedal cars and riders inventory.