PlayMonster, having successfully launched its suspenseful Orangutwang game (whereby children take turns hanging fruits and jungle pals on an orangutan suspended on a vine until he gets so heavy he suddenly heaves it all off), is now hoping to help save the real thing.
The Beloit, Wis.-based toy and game company partnered as a sponsor with The Orangutan Project to bring awareness to National Orangutan Day, which took place on Aug. 19, and the protection and conservation of orangutans and their habitat.
“Partnering with The Orangutan Project is a no-brainer for us,” said PlayMonster’s Lisa Wuennemann. “By becoming a sponsor, we’re dedicated to the success of this project--and to the beginning of an important conversation that will lead us to having more orangutans swinging through the trees.”
Coinciding with National Orangutan Day, PlayMonster has committed to a year-long “Green Partnership” whereby PlayMonster is donating funds to The Orangutan Project for use in caring for orphan orangutans, rehabilitating and releasing orangutans into safe rainforest areas, conserving and restoring areas of high conservation importance, protecting the forest from illegal land clearing, and funding research into effective management strategies for orangutans in the wild.
The Orangutan Project, in turn, is listing PlayMonster as a partner across their social media and website channels.
Since its formation in 1998, The Orangutan Project has contributed more than $14,000,000 directly into orangutan conservation projects.
“The Orangutan Project relies on support from our supporters and partners like PlayMonster to raise vital awareness and funds to secure the survival of critically endangered orangutans,” said the project’s development director Troy Kenah. “It has already funded over $10 million worth of urgently needed conservation projects, and currently protects over 330,000 hectares of forest, 3,500 wild orangutans and care for over 200 orphaned, infant and displaced orangutans.”
Kenah concluded: “But there's so much more to be done, and this critical work is only possible due to the generous support of people and partners like PlayMonster.”